Alejandra deaza silva
I am Alejandra Deaza Silva, a fashion and costume designer with a passion for eco-design. I graduated in Industrial Design from the Free University of Bozen-Bolzano, I received an honorable mention at the Lucky Strike T. Designer Award for my thesis on the reinterpretation of the wedding dress.
After obtaining my qualification as a fashion and costume pattern maker, I gained extensive experience in the worlds of fashion, tailoring, theater, and film, always driven by the passion passed down from my grandmother, who was a seamstress.
My career took a significant turn after the birth of my second daughter, when I decided to pursue one of my lifelong dreams — to create my own fashion brand.
In February 2023, I opened my atelier and officially founded my brand, bringing together creativity, craftsmanship, and sustainability.
The collections
The brand offers limited edition capsule collections throughout the year, free from seasonality and trends, exploring various themes and techniques, and drawing inspiration from my personal experiences.
Every piece I create is a manifesto of my values, an opportunity to act in harmony with the environment and to communicate a message of responsibility. As a fashion brand, I consciously chose this path, believing that fashion can be a positive focal point.
When designing the collections, I adopt an eco-design approach using using predominantly natural, regenerated or deadstock materials to ensure the garments are durable, easily recyclable and biodegradable.
The Brand
My brand bears my name and represents not only high quality fashion but also the protection of “Made in Italy” and the craftsmanship.
The clothes we choose to wear are much more than simple fabrics to cover our bodies: they are a statement of our identity and of how we relate to society. Fashion thus becomes a way to express who we are and how we wish to present ourselves, while also reflecting on our responsibility, awareness, and kindness toward our planet and everything around us.
My Values
Responsibility and Ethics
I am committed to responsible and ethical business practices in every aspect of my brand. Transparency, fairness in labor, and sustainability are prioritized throughout the entire supply chain, ensuring a positive impact on people and the planet. My choice of a short supply chain is a concrete step to ensure the adherence to these values.
Raw Materials
I exclusively choose raw materials from sustainable sources, both locally and Italian. My commitment to sustainability blends with my passion for Italian craftsmanship, ensuring a careful and responsible treatment of our planet’s resources.
Made to order
At the heart of my brand is the belief that every garment should embody perfection in both style and fit. I offer limited edition pieces or employ a “made to order” approach, reducing waste and ensuring that each item is customized to your preferences, promoting a more sustainable and personalized approach to fashion.
Inclusivity
I celebrate diversity and inclusivity in my brand. Fashion should be accessible to all, regardless of age, gender, or origin. My designs are conceived to be versatile, and the majority are unisex, allowing people from all backgrounds who identify with my principles to express themselves through my sustainable creations.